2025 State of SaaS Pricing Report - Part 1

Pricing is the most important and most misunderstood lever for SaaS growth. In this year’s State of SaaS Pricing Report, we surveyed 321 SaaS leaders who are responsible for or influence pricing strategy. The findings reveal where pricing strategies are breaking down and what high-performing teams are doing differently. 

The report highlights 10 actionable insights to help B2B SaaS companies align pricing with value, accelerate profitable growth, and avoid common missteps. 

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