With the right information, pricing leaders can shift from reactive and intuition-based decision-making to a more systematic and data-based approach that helps their organization exceed its growth targets. In this year’s State of SaaS Pricing Report, we surveyed 321 SaaS leaders who are responsible for or influence pricing strategy. The findings reveal where pricing strategies are breaking down and what high-performing teams are doing differently.
In this report, we’ll take steps to bring light to how products are priced and packaged. We will provide data to help leaders see where they fit in the pricing landscape and how they can adjust their pricing strategy in response.
The Author
SBI
