The Author
SBI Team
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Higher consensus requirements and stricter approval processes contribute to CEOs identifying buying factors as the primary threat to commercial productivity in 2024.
This report examines how new buying behaviors are undermining commercial productivity, and what commercial strategies must do to evolve across four sections:
1. What Today's Buyers are Really Buying
2. Why Deals are Stalling
3. New Decision Dynamics
4. Buyers' Channel Preferences