With an average tenure of just 19 months, chief revenue officers (CRO) face lofty obstacles as they step in to lead the revenue function of their organizations. Sales leaders’ successes and failures impact every department in an organization, not to mention the company’s growth performance. However, if CROs are purposeful within their first 100 days in seat, there is a way to make it past six quarters. To succeed they need to: assess the state of their companies in the first-third of their first 100 days, spending the second-third of their time setting a strategic vision, building toward it, and then accelerating for results.
This research report provides best practices on how to diagnose an organization’s performance, what it needs to improve, and highlighting any potential blind spots. It also provides focus areas and key questions that will drive go-to-market strategies, as well as ways to design revenue growth programs. By following the insights outlined in this report, CROs can plan and implement strategies that'll impact every department within the organization and positively and significantly contribute to the company's growth performance.
