Six Go-To-Market Imperatives for 2022

It’s no secret that 2021 was a break-out year for investors. Both US and global markets experienced strong growth, with deal volume and valuations that rose through the year, and publicly held companies consistently beating analyst expectations. All of that activity has translated into rising growth expectations for CEOs and their commercial leadership teams – a theme that has set the tone for 2022, pushing commercial leaders to deliver higher growth in less time.

This report covers six critical imperatives for growth leaders and their teams in 2022:

1. Don't assume the Great Resignation is over
2. Stop comp'ing your way to growth
3. Digital selling shifts from seller productivity to customer enablement
4. RevOps isn't Sales Ops with a dash of Marketing and Success
5. B2B marketing and digital are now synonymous - but talent must be developed
6. Tech corruption needs to be fixed

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