All companies need a sales strategy — without one, there’s a lack of focus, growth can stall, and revenue targets won’t be hit. A successful sales strategy needs to enable sales to hit their numbers, incorporate cross-team support, and consider a company’s buyers and prospects, its sales tech stack, management of current accounts, compensation and quota plans, and the development of a well-oiled enablement system.
This sales strategy framework provides descriptions and benefits for the various components of a sales strategy, suggested deliverables, and thought starters that will provide your sales teams with a better sense of the knowledge gaps in their current approach and strategy.