Sales kickoff (SKO) events are a significant investment for companies, both in terms of time and money. However, many organizations fail to maximize the value of these events, leading to missed opportunities and confusion. In this guide, we highlight five common mistakes that revenue leaders make at SKO and provide actionable strategies to avoid them. From keynote overload to limited interactivity, we delve into the key actions that sales leaders need to take to ensure a successful SKO and propel their organizations into the new year.
At an average cost of $2,500-$5,500 per attendee, SKO events are a massive bet for companies. To make the most out of this investment, it is crucial to focus on understanding customer needs, showcasing value, and creating a customer-centric culture. Our guide emphasizes the importance of avoiding product-centric keynotes, maximizing interactivity, and implementing a strong coaching program. By following the strategies outlined in this report, sales leaders can ensure a purposeful and outcome-driven SKO that drives motivation, engagement, and ultimately, revenue growth.