Accelerating Growth with Artificial Intelligence (CEO Value Creation Pulse, February 2025)

CEOs are entering 2025 with cautious optimism, bolstered by demand momentum and a strong 2024 for many. At the same time, they see both external risks and a continuing strain on commercial efficiency as potential weights on 2025 performance. To improve commercial efficiency, reduce risk, and boost overall performance, CEOs are beginning to treat artificial intelligence as a strategic imperative in 2025, rather than simply an area for experimentation. This is the year that AI begins to drive operating improvements. This report details four findings from our most recent pulsing of CEOs on their value creation strategies and progress, this time focused specifically on artificial intelligence:

• CEOs see AI’s potential more in driving productivity gains than in delivering cost savings
• Progress applying AI so far has been limited, but scaling happens fast
• A lack of clear use cases and legacy mindsets are holding organizations back
• CEOs are shifting from ideas for applying AI to strategic plans in 2025

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