In times of high uncertainty it’s useful to see how those who have been successful in the past are approaching the current environment. This report details three distinct differences in how those who are beating targets think about their operating model, commercial talent, and commercial data and insights.
Operating Model — Under-Estimating the Importance of Market Coverage and the Organizational Model
Talent — Executing with the Wrong People, with the Wrong Skills, Turning Over at Higher Rates
Data and Insights — Taking an Overly Conservative Approach to Commercial Technology Investment Decision-Making
