Summary:
A companion to the research How Modern Enablement Team Scale for Growth, this benchmark report provides analysis of enablement practices across 134 companies, with particular depth in software and business products & services sectors. We examine six core areas that are critical for enablement leaders:
Scope - Analysis of enablement teams' responsibilities and support across go-to-market functions
Scale - Staffing models and ratios of enablement professionals to sellers
Training - Examination of seller and manager training practices and effectiveness
Metrics - Review of key performance indicators and measurement approaches
Compensation - Analysis of enablement team compensation structures and incentives
Experience - Profile of enablement professionals' backgrounds and tenure
Enablement leaders can use this report to:
Benchmark their team structures and scope against industry standards
Validate compensation and staffing models
Assess their measurement and training approaches versus peers
Make data-driven decisions about enablement team scaling and responsibilities
Support budget and headcount planning with industry data
