Summary:
A companion to the research How Modern Enablement Team Scale for Growth, this benchmark report provides analysis of enablement practices across 134 companies, with particular depth in software and business products & services sectors. We examine six core areas that are critical for enablement leaders:
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Scope - Analysis of enablement teams' responsibilities and support across go-to-market functions
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Scale - Staffing models and ratios of enablement professionals to sellers
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Training - Examination of seller and manager training practices and effectiveness
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Metrics - Review of key performance indicators and measurement approaches
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Compensation - Analysis of enablement team compensation structures and incentives
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Experience - Profile of enablement professionals' backgrounds and tenure
Enablement leaders can use this report to:
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Benchmark their team structures and scope against industry standards
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Validate compensation and staffing models
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Assess their measurement and training approaches versus peers
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Make data-driven decisions about enablement team scaling and responsibilities
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Support budget and headcount planning with industry data
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