Modern Enablement Benchmarks Report

Summary: 

A companion to the research How Modern Enablement Team Scale for Growth, this benchmark report provides analysis of enablement practices across 134 companies, with particular depth in software and business products & services sectors. We examine six core areas that are critical for enablement leaders:

1. Scope - Analysis of enablement teams' responsibilities and support across go-to-market functions

2. Scale - Staffing models and ratios of enablement professionals to sellers

3. Training - Examination of seller and manager training practices and effectiveness

4. Metrics - Review of key performance indicators and measurement approaches

5. Compensation - Analysis of enablement team compensation structures and incentives

6. Experience - Profile of enablement professionals' backgrounds and tenure

Enablement leaders can use this report to:

• Benchmark their team structures and scope against industry standards

• Validate compensation and staffing models

• Assess their measurement and training approaches versus peers

• Make data-driven decisions about enablement team scaling and responsibilities

• Support budget and headcount planning with industry data

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