Despite mixed indicators from week to week and month to month, general market sentiment is shifting towards a likely recession in 2023. Yet despite their “confidence,” prognosticators and market analysts can’t confidently speak about the timing, severity, or relative impact of a likely recession across industries.
Our message? Don’t overcorrect, and don’t follow the irrationality of media and market cycles, which would have you making disruptive decisions. Instead, take a series of “no regrets” actions to improve productivity, refocus commercial capacity, and develop a bulletproof fact base from which to make quick but highly informed decisions.
SBI's "No Regret Strategies for Uncertain Times," is a critical read for revenue operations leaders who are navigating the turbulent economic landscape of 2023. Amidst fluctuating market indicators and the looming possibility of a recession, we emphasize the importance of improving productivity, refocusing commercial efforts, and adapting to market changes without succumbing to the panic that often accompanies economic downturns.
