This resource provides a framework for marketing leaders to assess the content and creative requirements for ABM campaign. Through content audit, analysis, and timeline tools, this resource will support the end-to-end planning process for defining and developing plays that span verticals and personas by:
The ABM Content Analysis Tool helps marketing leaders prioritize and organize content creation efforts in alignment with account-based marketing (ABM) strategies. The tool breaks down the content development process into distinct categories: pillar content, satellite content, sales and email templates, and their respective verticals and personas.
This resource aids in determining the focus for each quarter, starting with the identification of key content types that require updating or creation. It suggests allocating efforts across general, vertical-specific, and persona-specific content, ensuring a balanced approach to content development.
The tool outlines the expected workload by content type and the estimated hours for completion, allowing for efficient resource allocation across different roles, including content writers, SMEs, and developers. It also provides a clear view of the total capacity by role, highlighting the available hours and required effort to meet content goals.