SBI's Growth Advisors use this detailed framework in collaboration with clients' growth strategists to identify, develop, and implement multi-horizon GTM plans. By leveraging our Value Creation Compass to navigate market complexities and investment decisions, will facilitate the following process:
- Identify growth thesis. This foundational step involves pinpointing the spend and investment necessary to fuel growth alongside anticipated growth rates. It sets the stage for a deep understanding of the business's growth drivers and investment areas.
- Choose amongst growth imperatives. Based on the identified growth thesis, this step involves selecting specific actions—such as optimizing the GTM model, enhancing customer retention, and adjusting pricing and packaging—to support the growth ambitions.
- Size growth imperatives. This crucial phase assesses each growth imperative's potential contribution to the company's growth within the current year (Horizon 1) and beyond (Horizons 2 and 3), ensuring a strategic approach to resource allocation and initiative prioritization.
- Design your multi-horizon growth plan. The final step is to develop and enhance GTM capabilities tailored to each growth imperative. This involves methodically prioritizing and ordering initiatives, then allocating resources by considering the organization's capabilities, bandwidth, and the associated risks.
A partnership with our Growth Advisors is designed to navigate clients through immediate, mid-term, and long-term market challenges and opportunities, offering a strategic roadmap that supports CEOs in achieving their business objectives efficiently and effectively.
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