The buyer’s journey is an essential part of the sales process. This template serves as a foundational starting point for building your own buyer journey map. It includes 6 stages: identify, discover, evaluate, select, purchase, and implement. Each stage includes buyer objectives, actions taken, key questions, required data, common friction points, and verifiers that signal progression to the next stage. By using a brief description, definition and tips, and a filled-out example, teams can get started on their own journey.