With sales cycles lengthening and new purchase decisions subjected to increased scrutiny, revenue leaders are beginning to focus more on their existing customers for growth. CEOs and go-to-market leaders report that more than 60% of their net new revenue will come from existing customers in 2023. Strategic customer marketing will make or break that objective. However, there’s no standard for the structure and scope of customer marketing from one org to another.
In this webinar, join SBI Partner and Marketing Practice Lead Tracy Hansen and SBI Marketing Analyst Aaron Bean to share SBI’s latest research and best practices on customer marketing, including:
- What’s preventing B2B revenue teams from maximizing the impact of customer marketing.
- Critical processes and interlocks to ensure high-impact execution of customer marketing.
- Steps can CMOs take to increase the impact of customer marketing in their org.
Download the presentation slides for the webinar from here.
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