This article details four trends that underlie executive thinking as they pursue their 2024 value creation plans:
1. Growth confidence is accelerating, fueled by strong forward indicators.
2. CEOs are investing more in capturing new markets, despite gaps in confidence.
3. Leadership teams are confident in the strategy, but questions remain about the talent to execute it.
4. GTM team turnover is expected, but long ramps and limited additional support threaten growth.
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