This article details four trends that underlie executive thinking as they look ahead to the second half of 2024:
1. Demand is slowing, elevating concerns over the growth plan.
2. CEOs are losing confidence in their go-to-market model, but are not investing heavily to improve it.
3. Leadership teams lack a sufficient fact base to build better strategies.
4. CEOs are investing in market penetration, but seeing limited returns.
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